Product changelog

What Wildcard is building.

A plain account of what is available now, what is being tested, and what remains directional. When exact release dates are uncertain, we publish the current product state instead.

As of July 2026

Current product states

These labels describe availability, not fixed launch dates. Beta and coming-soon work can change as product and partner requirements become clearer.

Shipping

Available in the product today.

5 items
Shipping

01

Self-serve plans and action-based pricing

Choose a plan by catalog size and use credits only when Wildcard creates, enriches, optimizes, or drafts work for your team.

View pricing
Shipping

02

Prompt, ranking, and source tracking

See the questions shoppers ask, which products appear, how rankings move, and which cited sources shape each answer.

Explore tracking
Shipping

03

Catalog enrichment

Find missing product attributes and review source-backed drafts that make catalog pages clearer to shoppers and AI systems.

See the product workflow
Shipping

04

Human approval and Shopify publishing

Keep drafts separate from live work, review the evidence, and publish approved product, collection, and content updates to Shopify.

See review and publishing
Shipping

05

Reporting and Shopify revenue attribution

Read ranking and citation changes beside AI-sourced sessions, orders, and attributed revenue when order attribution is enabled.

Explore reporting

Beta

Available in a limited form or with selected design partners.

2 items
Beta

01

Instant checkout for ChatGPT and Gemini

Design partners can work with Wildcard on product feeds, webhooks, payment integration, and checkout flows built around ACP and UCP.

Explore the beta
Beta

02

Amazon Rufus tracking and recommendations

The first Rufus workflow covers tracking and basic optimization recommendations. Broader workflow depth remains in development.

View Amazon Rufus

Coming soon

Documented roadmap work that is not yet generally available.

3 items
Coming soon

01

API and MCP access

Planned access will connect Wildcard data and workflows with third-party tools and compatible AI agent environments.

Coming soon

02

Alexa for Shopping coverage

Coverage is planned as Amazon expands its AI shopping surface. Availability depends on Amazon's rollout.

Coming soon

03

AI storefront experiences

The roadmap includes storefront experiences designed for AI agent traffic, following broader instant-checkout availability.

Read the direction

Vision

Long-term direction, not a promise of current availability.

1 item
Vision

01

An operating layer for AI shopping

The long-term direction joins monitoring, recommendations, publishing, checkout, measurement, and feedback across AI shopping surfaces.

Read the vision

See the product in context

Turn the current product into your next week of work.

Start with your catalog and prompts, or talk through the right workflow with a founder.