01
Sleep and recovery
Products considered over long research cycles, where trusted explanations and comparison sources shape the answer.
Customer results
The brands earning their place in the answer.
Commerce teams use Wildcard to see where they stand, publish what shoppers and AI need, and connect ranking movement to revenue.
Featured story
A quiet channel became a revenue channel.
Sleep and wellness · March to June 2026
From 1.16% brand presence to the most-cited source in its category.
In 60 days, Dosaze grew AI-attributed monthly revenue 540%. By late June, brand presence had reached 23.25% and Dosaze held the #1 source rank.
Read the Dosaze case study540%
AI-attributed monthly revenue in 60 days
23.25%
brand presence by late June, up from 1.16%
#1
source rank by late June
Brands at work
Built for the shape of modern commerce.
Industry coverage
Every category has its own path into the answer.
Wildcard follows the questions, products, competitors, and sources that matter inside each market.
02
Nutrition and functional food
Categories where ingredients, use cases, and product fit need to be clear enough for AI to compare.
03
Beauty and personal care
Large catalogs with specific shopper needs, routines, and product attributes behind every recommendation.
04
Everyday consumer goods
Distinctive products that need accurate catalog context to earn a place in a short list.
Oobli · May 19 to June 15, 2026
Category leadership, measured in the answer.
#1
category position
61% → 68%
brand presence
43 → 64
citations, up 49%
What teams measure
Proof from the answer to the order.
01
Brand presence
How often a brand appears for the questions its customers ask.
02
Source rank
Where the brand site ranks among the sources AI uses for an answer.
03
Citations
How often product pages, guides, and collections are used as evidence.
04
AI-attributed revenue
Sessions and orders that arrive from AI search and shopping surfaces.