Get your products mentioned inChatGPT Shopping

Generative Engine Optimization is the practice of optimizing your products and content to be recommended by AI assistants like ChatGPT, Gemini, Perplexity, and Amazon Rufus. Unlike traditional SEO which ranks web pages, GEO focuses on product data quality, structured attributes, and authoritative signals that AI models use to decide which products to recommend. Wildcard is the leading GEO platform for ecommerce brands, providing the analytics and infrastructure to track and improve AI visibility.

AI shopping is the shift from keyword-based product search to conversational product discovery, where customers describe what they need and AI assistants recommend specific products. Millions of consumers already use ChatGPT, Gemini, and Amazon Rufus to research and buy products. Brands that are not optimized for AI assistants are invisible to this growing segment of shoppers. Wildcard helps brands monitor and improve their visibility across every major AI shopping channel.

Wildcard monitors how ChatGPT, Gemini, and other AI assistants respond to thousands of high-intent shopping queries across different buyer personas. We track which products are mentioned, their ranking position, the context in which they appear, and how recommendations change over time. This gives brands a complete view of their AI shopping visibility and the data needed to improve it.

Getting products into ChatGPT Shopping requires structured product data, live inventory feeds, and checkout protocols like ACP (Agentic Commerce Protocol). ChatGPT surfaces products based on product quality signals, reviews, and catalog completeness. Wildcard provides the full infrastructure — catalog optimization, real-time inventory sync, and instant checkout — to get your products discoverable and purchasable inside ChatGPT.

Wildcard integrates with all major ecommerce platforms including Shopify, BigCommerce, Magento, WooCommerce, Salesforce Commerce Cloud, and more. We also support PIM systems like Akeneo and Salsify, as well as custom platforms through our API. The goal is to meet your product data wherever it lives and connect it to AI shopping channels.

ACP (Agentic Commerce Protocol) enables instant checkout in ChatGPT, while UCP (Universal Commerce Protocol) enables instant checkout in Gemini and Google AI Mode. Together they cover the two largest AI shopping surfaces. While neither is required to use Wildcard's analytics, we recommend implementing both to capture sales wherever shoppers are ready to buy. Wildcard handles the entire technical implementation for you.

Most brands see measurable improvements in AI visibility within weeks of implementing Wildcard's optimizations. The timeline depends on the current state of your product data and catalog structure. Brands with cleaner data see faster gains; those needing significant catalog optimization typically see initial improvements within 2-4 weeks. Wildcard's monitoring dashboard tracks progress in real time so you can measure impact from day one.

AI shopping works fundamentally differently from search engines. Instead of ranking web pages by keyword relevance, AI assistants recommend products based on product attributes, review quality, data completeness, and authoritative sources. The optimization playbook is entirely different — and most traditional SEO agencies don't cover it. Wildcard specializes exclusively in AI commerce optimization, providing the tools and infrastructure built specifically for how AI assistants discover and recommend products.

Wildcard works with brands of all sizes, from growing DTC brands to large enterprise retailers. AI recommendations are driven by product data quality, not brand size or ad spend, so smaller brands with well-structured catalogs can outperform larger competitors. Wildcard offers tiered plans starting at the Startup level to make AI commerce accessible regardless of company size.

Wildcard covers all major AI shopping surfaces: ChatGPT Shopping, Google Gemini, Google AI Mode, Amazon Rufus, Walmart Sparky, Perplexity, and other emerging AI assistants. Our cross-channel approach means a single catalog optimization benefits your visibility everywhere shoppers are asking AI for product recommendations.

Yes. Wildcard allows you to customize buyer personas and prompts to match your target audience. This lets you track how AI assistants respond to the specific queries your customers are likely to ask, giving you actionable data on where your products appear and how to improve their positioning.

Yes. Wildcard lets you monitor competitor products alongside your own, showing you where they rank across AI assistants, what queries they win, and what attributes or data signals give them an advantage. This competitive intelligence helps you identify gaps in your own catalog and prioritize the optimizations with the biggest visibility impact.

Wildcard offers tiered pricing plans based on the number of products monitored and the platforms covered. Plans start at the Startup level for growing brands and scale to Enterprise for large retailers with custom requirements. Contact Wildcard for pricing details or book a demo to see the platform in action.