Separate real referral traffic
Distinguish confirmed AI referrals from unrelated channels, including Shopify Shop.
AI referral revenue attribution
Measure the revenue you can actually trace.
Connect confirmed AI referrals with matched orders and revenue, and disclose what cannot be traced.
app.wild-card.ai/reporting/revenue
IllustrativeLast 30 daysObservable, not exhaustive
Revenue attribution
AI-assisted commerce
AI referral sessions
4,218
Identified referrals
AI orders
126
ShopifyQL attributed
AI revenue
$19.7k
Last-click view
AI-attributed revenue by channel
Illustrative ShopifyQL last-click value
ChatGPT$8,640
Perplexity$5,280
Gemini$3,920
Other AI$1,840
AI session conversion rate3.0%
What this view attributes
Revenue shown here comes from ShopifyQL sessions tagged to an identifiable AI channel, using a last-click view in the app.
Not included in this total
Organic search, direct, paid, email, and AI influence without a traceable referral remain separate channels.
Referred sessions, matched orders, revenue, source classification, and attribution caveats by period. Illustrative data.
What you get
Revenue attribution in three moves.
Inspect matched commerce
Review sessions, orders, revenue, products, models, and surfaces by period.
Report limits clearly
Keep observed referral revenue separate from correlation and untracked recommendation views.
How it works
From signal to next move.
- 01
Classify the referral
Validate supported AI referrers and exclude unrelated sources.
- 02
Match eligible orders
Connect sessions with available order and revenue evidence under defined rules.
- 03
Disclose caveats
Every result shows what could not be observed so the number stays honest.
- 04
Review the attribution
Filter by period, model, surface, and product with the disclosures visible.
FAQ
Questions about revenue attribution.
What is AI revenue attribution?
It links confirmed sessions from supported AI referrers with matched orders and revenue. Wildcard reports only what is directly observable and does not credit unobservable recommendation journeys.
Reporting dashboardIs Shopify Shop counted as AI referral revenue?
No. Shopify Shop is a separate commerce channel. Wildcard excludes it unless evidence identifies a distinct AI referrer, so the AI referral number stays honest.
Can every AI recommendation be tracked through purchase?
No. Referrers can be missing, research crosses devices, and some views are unobservable. Wildcard reports the confirmed paths and discloses the ones it cannot see.
Prompt trackingHow can revenue results be filtered?
By period, model, surface, product, and available commerce dimensions. Wildcard applies the same filters to visibility and citation reporting so the numbers reconcile.
Reporting dashboardHow is this different from GA4 or a CDP?
Analytics tools show that a session arrived. Wildcard also shows which tracked prompt drove that session and which recommendation likely earned the citation behind it.
Recommendation roadmapRelated features