Luxury accessories · DTC · April–July 2026
How Wildcard tripled Eric Javits’ visibility in AI search in one quarter.
Eric Javits is a New York luxury accessories house known for its handcrafted, packable designer hats and handbags, sold direct-to-consumer. In one quarter, Eric Javits' AI-referred sessions grew 212%, from 546 to 1,703, as more luxury shoppers discovered the brand through ChatGPT.
AI-referred sessions
In one quarter. AI-referred sessions grew from 546 to 1,703 as more luxury shoppers discovered the brand through ChatGPT, more than tripling AI as a source of new visitors.
Key results
+212%
AI-referred sessions
Growth this quarter, April to July 2026.
+175%
AI-driven checkouts
Growth this quarter, as AI became a real path to purchase.
1,703
AI-referred sessions
This quarter, up from 546 the quarter before.
“Customers are finding us through AI now, which just wasn’t happening before. Wildcard made that shift real.”
The opportunity: buyers were asking AI what to buy
Luxury shoppers increasingly ask ChatGPT what to buy before they ever browse. When they did, Eric Javits was rarely the name that came up, so that high-intent demand was going elsewhere.
The solution: make Eric Javits legible, then unavoidable
01
Fix the catalog AI sees
Rewrote product and collection pages so ChatGPT could parse, trust, and cite Eric Javits’ hats, bags, and accessories with confidence.
02
Publish for the full question
Shipped content answering the exact questions luxury shoppers ask ChatGPT, and earned the third-party sources it cites.
The results · April to July 2026
| Metric | Baseline | Now | Lift |
|---|---|---|---|
| AI-referred sessions | 546 | 1,703 | +212% |
| AI-driven checkouts | 12 | 33 | +175% |
AI is now Eric Javits' fastest-growing source of new visitors, more than tripling in a single quarter, and AI-driven checkouts grew alongside it as AI became a real path to purchase.
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