Ship your ChatGPT & Gemini app faster
Building a ChatGPT, Gemini, or MCP app in-house? Wildcard's SDK and infrastructure handle the hard parts — live inventory, catalog connectivity, and real-time product data — so your team launches faster and maintains with confidence.
Your team is building. We accelerate.
Large marketplaces, brands, and retailers are building ChatGPT and Gemini apps in-house. The challenge isn't the vision — it's the infrastructure. Live inventory, catalog normalization, real-time product data across millions of SKUs. Wildcard handles the plumbing so your team focuses on the experience.
Live inventory is the hardest part
Keeping real-time stock levels, pricing, and availability accurate across a ChatGPT or Gemini app is a massive infrastructure challenge. Wildcard solves it out of the box — your app always reflects what's actually available.
Catalog scale needs real infrastructure
Connecting millions of SKUs, variants, and attributes to AI isn't a weekend project. Our SDK handles data normalization, PIM connectivity, and real-time sync so your engineering team doesn't have to build it from scratch.
MCP makes your app portable across AI
Build once, reach everywhere. The Model Context Protocol means the app your team builds works in ChatGPT, Gemini, Claude, and every AI platform that adopts the standard — without re-integration.
Speed to market matters
The marketplaces and retailers that launch inside AI first own the conversational shopping experience in their category. Our SDK cuts months off your timeline without sacrificing control.
What your team gets
The infrastructure layer that accelerates your in-house build — live inventory, catalog connectivity, and an SDK your engineering team can ship on.
SDK for Speed & Maintainability
Our SDK gives your engineering team a clean integration layer that dramatically reduces launch time. Ship your ChatGPT or Gemini app in weeks instead of months — and maintain it with confidence as the platforms evolve.
Live Inventory Infrastructure
Real-time inventory feeds keep stock levels, pricing, and availability accurate inside your ChatGPT and Gemini apps. No stale data, no overselling — the hardest infrastructure problem, solved.
PIM & Catalog Connectivity
Connect directly to your PIM — Shopify, Salesforce Commerce Cloud, Akeneo, Salsify, or any custom system. Your catalog, pricing, inventory, and attributes stay in sync in real time.
MCP-Compatible Everywhere
Built on the Model Context Protocol, the app your team builds works across ChatGPT, Gemini, Claude, and any MCP-supported AI platform. One integration, every AI storefront.
Conversational Product Discovery
Your app lets customers describe what they need in natural language and get recommendations from your catalog — no browsing, no filtering, just the right product.
Full Catalog at Scale
Every SKU, variant, attribute, and collection in your catalog becomes queryable by AI. Built for the scale of large marketplaces and retailers with millions of products.
How it works
Your team builds the app. Our SDK handles the infrastructure.
Integrate the SDK
Your engineering team integrates Wildcard's SDK. It handles PIM connectivity, catalog normalization, and live inventory out of the box — Shopify, Salesforce Commerce Cloud, Akeneo, Salsify, or any custom system.
Build your experience
Your team focuses on the brand experience, merchandising logic, and customer journey. Wildcard handles the infrastructure layer — live inventory, product data syncing, and real-time catalog updates.
Launch and scale
Ship your app inside ChatGPT, Gemini, and every MCP-supported AI platform. The SDK keeps everything maintainable as you scale and as the platforms evolve.
The SDK meets your catalog where it lives
Wildcard's SDK connects directly to your PIM or ecommerce platform — Shopify, Salesforce Commerce Cloud, Akeneo, Salsify, or any custom system. It handles data mapping, normalization, and real-time sync so your entire product catalog is accessible through your ChatGPT and Gemini apps, with zero disruption to existing workflows.
Frequently asked questions
What are ChatGPT apps and how do they work?
ChatGPT apps are custom brand experiences that live inside ChatGPT, letting customers browse products, get recommendations, and make purchase decisions through natural conversation. They work by connecting your product catalog to ChatGPT via a structured integration, so the AI assistant can answer shopping questions using your actual inventory, pricing, and product data. Brands like Sephora have already launched inside ChatGPT, and Wildcard's SDK makes it faster for any ecommerce team to build and ship their own.
Can customers buy products directly through ChatGPT?
Yes, customers can complete purchases without leaving ChatGPT. Through protocols like ACP (Agentic Commerce Protocol) and UCP (Universal Commerce Protocol), AI shopping apps can offer instant checkout that connects to your existing payment processor and fulfillment systems. Wildcard handles the full checkout infrastructure so brands can enable native purchases inside ChatGPT and Gemini.
What is the Model Context Protocol (MCP)?
MCP is an open standard that lets AI applications connect to external data sources and tools. For ecommerce, it means the product catalog integration you build once works across ChatGPT, Gemini, Claude, and every future AI platform that supports the protocol. Building on MCP eliminates the need for separate integrations per platform, and Wildcard's SDK is MCP-native, so your app is portable from day one.
How do AI shopping apps affect ecommerce sales?
AI shopping apps create a high-intent discovery channel where customers describe what they need and receive curated product recommendations. Conversion rates tend to be higher than traditional search because customers are already qualified by the conversation. Brands using Wildcard to launch inside AI assistants gain access to millions of shoppers who are actively asking for product advice.
Do I need a large engineering team to build a ChatGPT app?
No. While building from scratch requires significant infrastructure work, using an SDK dramatically reduces the engineering lift. The hardest parts — live inventory feeds, catalog normalization, real-time data sync — are pre-built. Wildcard's SDK lets teams go from integration to a live ChatGPT or Gemini app in weeks instead of months, with a small engineering team.
Which ecommerce brands have launched ChatGPT apps?
Sephora was one of the first major brands to launch a shopping experience inside ChatGPT, allowing customers to get personalized beauty recommendations through conversation. Other large retailers and marketplaces are actively building. The category is still early, meaning brands that launch now define the AI shopping experience for their category. Wildcard helps brands across industries ship their ChatGPT apps faster.
What is a ChatGPT app?
A ChatGPT app is a custom shopping experience inside ChatGPT where customers browse your catalog, get personalized recommendations, and make purchase decisions through natural conversation. For large marketplaces and retailers, it functions as a new AI-native storefront. Wildcard's SDK provides the infrastructure layer — live inventory, PIM connectivity, and catalog normalization — so your team can build and launch faster.
Do we still build the app ourselves?
Yes, your team owns the app, the brand experience, and the merchandising logic. Wildcard's SDK handles the infrastructure underneath: live inventory feeds, PIM connectivity, catalog normalization, and real-time data sync. This approach means you keep full creative and strategic control while Wildcard accelerates the hardest technical parts of the build.
What PIM systems do you support?
Wildcard integrates with all major PIM and ecommerce platforms, including Shopify, Salesforce Commerce Cloud, Akeneo, Salsify, inRiver, Pimcore, and custom systems. The SDK connects to wherever your product data lives and handles data mapping, normalization, and real-time sync automatically.
How much faster can we launch?
Most teams go from SDK integration to a live ChatGPT or Gemini app in weeks instead of months. The SDK pre-solves the hardest infrastructure problems — live inventory, catalog normalization, real-time sync — so your engineering team can focus on the experience layer rather than rebuilding plumbing. Wildcard customers typically cut launch timelines by 60-80%.
Can customers actually buy through the app?
Yes, customers can go from product recommendation to completed purchase without leaving the conversation. Wildcard's instant checkout infrastructure — ACP for ChatGPT and UCP for Gemini — enables native purchasing. Your existing payment processor and fulfillment systems stay in place; Wildcard handles the protocol integration.
How does the SDK handle product data updates?
Product data stays in sync with your PIM in real time. When you update pricing, inventory, descriptions, or add new SKUs, the changes are reflected in your ChatGPT and Gemini apps automatically. Wildcard's SDK handles the continuous sync so there are no manual updates, no stale data, and no extra engineering work.
Who is this for?
Wildcard is built for large marketplaces, brands, and retailers who are building ChatGPT and MCP apps in-house. If your team has the vision and engineering talent to own the experience, Wildcard's SDK gives you the infrastructure to ship faster and maintain it long-term as platforms evolve.
What happens when AI platforms update their APIs?
Platform changes are handled by Wildcard's SDK, not your engineering team. When ChatGPT, Gemini, or other MCP-supported platforms update their APIs or protocols, the SDK absorbs those changes so your app continues working without emergency engineering sprints. This is one of the main reasons teams choose Wildcard — ongoing maintainability at scale.
Your team is ready to build. We make it faster.
The SDK, live inventory infrastructure, and catalog connectivity to ship your ChatGPT and Gemini apps at the speed your market demands.
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