Centralize brand context
One editable source for audience, personas, positioning, and objections.
Editable brand intelligence
Give every draft the same approved brand context.
Generate editable brand guidance from your site or deck, then apply it across every draft.
Brand guidance workspace
Brand guidance workspace
Illustrative rules
Required product claims
Rule 03 · Edited 2 days ago
Guidance
Temperature claims must include the tested duration, starting temperature, and approved source.
Content output
Collection introductionDesigned for long days out, each bottle uses vacuum insulation to keep drinks cold for up to 18 hours.
Add approved test conditions before this claim can pass review.
Output checks
VoicePass
Customer termsPass
Claims1 review
Positioning, audience, customer language, required claims, and prohibited terms ready for review. Illustrative data.
What you get
Brand guidelines in three moves.
Use customer language
Guide drafts with approved vocabulary and real customer phrasing.
Control sensitive claims
Surface required claims and prohibited language before drafts reach review.
How it works
From signal to next move.
- 01
Generate a starting point
Wildcard builds initial guidance from your site or uploaded deck.
- 02
Edit the brand model
Review positioning, personas, pains, differentiation, claims, and language.
- 03
Publish once
Every workflow reads the current version automatically.
- 04
Update as you go
Guidance changes propagate to future drafts without republishing old content.
FAQ
Questions about brand guidelines.
How are brand guidelines created?
Wildcard drafts a starting point from your site or an uploaded deck. Your team then reviews and edits positioning, personas, claims, and prohibited language before any content workflow uses it.
Blog contentWhat fields can the guidelines include?
Product overview, target audience, personas, pains, differentiation, objections, customer language, required claims, and prohibited language. Wildcard applies every field to blog, product page, and collection drafts automatically.
Collection pagesWhere are brand guidelines used?
Every supported Wildcard workflow, including blog posts, product page optimization, collection pages, and Reddit reply drafts. Guidance updates propagate to future work without republishing existing content.
Reddit researchCan our team change generated guidance?
It is a starting point, not a locked policy. Wildcard lets authorized users edit any field, and every draft respects the current version.
Does Wildcard use my guidelines for perception work too?
Yes. The brand sentiment view compares your positioning against how AI actually describes you, so the guidelines double as the yardstick for what needs to change in the catalog or content.
Brand sentimentRelated features